[Nasrudith]

It is essentially an incompletely defined argument that goalposts can be set anywhere from absurdly near term (it won't die in the next five seconds and thus is immortal) to the absurdly far (it almost certainly won't survive in a millenia and is thus already dust). Shell has spanned slavery to fossil fuels in commodities sold but the mortality curve shows only very few outliers can survive historic terms, let alone grow over them.