[SkyMarshal]

First step in increasing market share is to stop losing market share. Jacquesm’s strategy owns the market for privacy-prioritizing customers, creating a market share floor. It may be small but it’s a solid, committed base. Then you build on it.

Corporate and government data security is a related area that a strong privacy-preserving product and team with world class privacy/crypto/security expertise could expand into, especially in places like the EU and India that need a neutral and trustworthy alternative to Chrome-based and Safari-based products. Maybe even the US given the new “Clean Path” initiative.

There are opportunities but you have to stop the bleeding first. I think Jacquesm’s Apple-like strategy of focusing on the most important, already-market-proven product and saying No to most everything else is the best shot at that.