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by bitwize 2144 days ago
Jobs had a long-term vision in the future of Apple as a consumer electronics company, as opposed to a techie company. The explosive growth of Apple in the 2000s and 2010s would never have happened if Apple hadn't matured out of being the company that made the Apple II line.
2 comments

They explored some of this in the 90's with the Newton, Pippin, Macintosh TV, etc. None of that stuff was a resounding success. It was all too early.
Jobs is the one who killed the Newton when he returned.

Apple could have launched in iPhone like product years ahead of when they did if they kept that branch of the company afloat. That would have been a real 'visionary' move. Instead, they were forced to differentiate themselves in a crowded marketplace by emphasizing little design flourishes and style.

Job's only real contribution is managing to gaslight (a.k.a, his "reality distortion field") the entire industry into thinking he had any real insight or ability beyond that of a typical middle manager with a cluster-b personality disorder.

Computer companies getting into consumer electronics is a result of average consumers wanting devices that behave more like and interact with computers. It's not the result of some messianic insight that no other company had.

We can't speculate on what a Apple Prime would have done without Jobs. But we do know that his single mindedness about making arbitrary changes cost them several years in the 80s and led to the slump in to the 90s.