[ryanb]

1. There needs to be guidelines for what Google can and can't do with search.

Ex: Only 25% of the screen real estate can go to Google-owned ad products for allowing it to continue as a monopoly.

2. YouTube should possibly be broken out as a separate company and it shouldn't get favorable placement and treatment in search results

3. Businesses need to have more control over how their businesses appear when users search for them directly

[auganov]

> 1. There needs to be guidelines for what Google can and can't do with search.

Again that's vague. And once there are such guidelines who enforces them? Will it be law applicable to all companies? Will there be a special govt office enforcing this? What kind of punishments? Fines?

> 2. YouTube should possibly be broken out as a separate company and it shouldn't get favorable placement and treatment in search results

Who and how will determine if treatment is favorable? Auditing code and internal comms for signs for favoritism? Otherwise if you can go only by appearances then how do you keep this system fair to the companies subject to this scrutiny?

> 3. Businesses need to have more control over how their businesses appear when users search for them directly

Again how do you codify this into law?

[tgb]

Don't you think you're putting an unreasonably high burden on people? I can argue that I think the lawmakers representing me and other citizens need to figure out the details without myself having figured out the details. I can point out a problem and ask someone to fix the problem without know what the specifics of the solution look like. I know healthcare is absurdly complicated but I still think single-payer is the right idea and I want my law makers to do something about that - and if there's problems, it's on them to try to communicate that with me or to work around it. Same principle here. "Regulate Google as public utility" is actually fairly specific since we've got lots of public utilities already that we can model this off of.

[auganov]

I haven't searched exhaustively, but nonetheless you'd think there would be more specific proposals being talked about given how hot this topic is.

There is very little precedent to regulating tech companies on such a granular level. The closest thing I can think of is various EU regulations that usually amount to shaking down US giants for money once in a while. It's hard to compare this to regulating something like electricity or water delivery which is much more stable technologically. Google has changed tremendously over the years and still is innovating rapidly.

And as to healthcare, well, I do think people should actually go through the same thought exercise. Tons of totally broken overregulated healthcare systems out there. "Lawmakers" usually effectively ends up being a combination of lobbyists, politicians and public pressure.

[tgb]

So, to be clear, are you saying that someone should make such a proposal or are you saying that advocating for this change requires there to be a proposal? Because I'd be in favor of the former but I think the latter disrupts conversation and is unreasonable. The way you wrote your post sounded strongly like "I have a knock-down argument against any advocates until they have legislation written up." Which would be an unreasonably high bar.

[auganov]

Well, I'm merely saying that a lack of proposals indicates a lack of workable solutions.

By proposal I don't mean an actual bill ready to be passed, just a high level overview that does talk about the implementation. Obviously doesn't need to be a sound legal document.

I think it's perfectly fine and important for people to speak out against perceived injustices committed by tech companies. But yes I do also think that calling for "regulation" while being very vague is also a bad idea.

We've seen this play out with GDPR. Tons of people were (and are) calling for more stringent data privacy regulations. So EU came up with this monstrosity nobody fully understands in its consequences (because you can't). Enforcement is totally random. Some websites ended up just banning EU users. Many now come with very annoying cookie popups. Those that try to "comply" can never be sure they fully do. Very few people are happy or have benefited from this thing in any way.

I think this is exactly what you get when you want something done but don't know what.

[tgb]

The most common proposals I've seen are to break Google into multiple companies, particularly with search being separate. This seems adequately specific. (Though obviously different from the public-utility plan in this article.) Is that not specific enough for you? This seems vastly simpler than GPDR in scope and with much more relevant precedent to draw from.

[Kalium]

> Don't you think you're putting an unreasonably high burden on people?

In a world where the question of "Should we attempt to do a thing?" depends in part on whether or not there's a way to do it that brings more help than harm, I think it might be worth considering that these could be seen as reasonable questions.

Given that regulated utilities have occasionally produced massive messes like California's ongoing issues with PG&E and wildfires, do you think it's worth being cautious and considering possible consequences?

[stickfigure]

Where I live, the largest public utility is being sanctioned for criminal manslaughter and burning down large portions of the state.

So I think the specifics are rather important.

[tgb]

You've misread me if you thought I said specifics aren't important. Rather, that it's possible to advocate for "someone needs to figure out the specifics" without yourself knowing the specifics.

[stickfigure]

This is not materially different from "someone should do something!"

It's the something that makes all the difference.

[bagacrap]

Does YouTube get favorable placement in search? I see video results from other sites like Vimeo. I just did a search for a recent sporting event and 6/12 video results were YT. The only "problem" is that YT has such a large share of the online video market.

wrt #3, no, I don't want businesses to control the information I get when I search for them, because I want neutral and true-ish information, not ad copy.

[splintercell]

With that 25% of the screen real estate regulation now Google has an incentive to break its search results down on multiple pages.

Search results would be available for navigation in a card UI (one screen per result) where 25% of the screens real estate being devoted to Google on a products would get them a lot more impressions.