[jpk]

Very true. I almost expected there to be an "Add to cart" button at the end of the article. :-P

But seriously, there are cases in which both hiding and flaunting prices make sense. If you believe cost is a competitive advantage and your competition is unable to match it, it makes sense to flaunt it. When one or both of those things aren't true, it makes sense to hide them, give quotes, etc.