[victorthehuman]

Can’t imagine having to write 100 articles a year for some kind of niche, lets take electric mountain bikes, most of the articles would have to be reviews of some kind and that means first getting your hands on them.

Maybe I’m missing something.

[motoboi]

You're probably right, but I believe mountain bike owners search for things like "how to change tires effortlessly", or "how to take care of mountain bike injuries". Maybe "how to paint your mountain bike", "how to remove adhesives from a mountain bike".

Things like that. You can write 100 of those and people will find it.

[giantrobot]

They hire people to write "reviews" of products they have never touched. Maybe one in ten reviews is based on genuine experience. The rest are just product review fan fiction.