[ardy42]

> Considering a good chunk of the US population (15-30%?) is vocally "anti-BLM" - it is somewhat ballsy for a high-profile company to wear pro-BLM in their corporate messaging - I'm sure we've all seen people on Facebook vow to boycott Apple or other "liberal" organizations.

That doesn't really matter. Voluntary boycotts have little effect, and there probably no enough people who are so "anti-BLM" that they'd actually follow through on a boycott for Apple to notice.

[Nasrudith]

The real reason they don't matter is because they already largely weren't a significant portion of their demographics. Stating my intention to boycott some very expensive high fashion brand when I haven't bought any article of clothing for a thousand dollars doesn't mean anything.