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by sawaruna
2139 days ago
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> With Ster’s new ad server, advertisers are blind—they receive no information on the user. Instead, they get information about what the user is looking at. Pages and videos are tagged based on their content. Instead of targeting a certain type of customer, advertisers target customers reading a certain type of article or watching a certain type of show. For normal targeted advertising, is page content taken into account as well, or is it simply the user? |
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