[smoe]

I haven't read the article in full yet and only skimmed it. But a lot of the challenges I think still apply and what they seem to suggest is to start off bootstrapped, rush to getting operational, break even as quickly as possible and fail fast if you can't. Then grow from there yourself or by taking on investor money to accelerate it.

For problems that not inherently need a lot of up front investment, for me this approach always appeared to be much saner than scaling first, burning trough more and more money and only maybe somewhere down the line find an economics of scale business model that works.

Or am i misrepresenting what the article is saying?

Also, regarding the getting outpaced by someone with tons of VC rocket fuel if you don't want to take their money yourself. I think there will always be room for more "boutique" products that are appreciated by customers as well as the people making them for their focus on quality and reliability, instead of taking over the world. To be honest, as a customer I have largely abandoned typical start up products, because at least for my use cases and preferences they tend to just not be very good and trustworthy no matter how much cash they have on the bank.