[rainbow-road]

> Apart from you question not being in good faith

Never attribute to malice that which…

> there have always been business models to support publishing and providing services that do not rely on adverstising and these models are well known

I am sure that these models exist, I just don't know about them because I haven't done the research. It would be easier for everyone if you just listed a few viable funding models for a search giant.

> Push advertising is unethical and culturally toxic

That is your opinion, and not one that most people share — most people think that advertising is an acceptable trade-off for good search results. If you want to persuade people of anything, you'll have to meet them where they're at, either by convincing us first that advertising is "unethical and culturally toxic", or by using some other argument.