[slapshot]

That is one definition of a "lifestyle business" -- usually a boostrapped small company that reaches a peak that balances the founder's financial interests with his/her interest in free time.

Unfortunately, once you've taken VC money it's very hard to justify not scaling. They are looking for home runs, not bunt singles. If the company stops scaling because the founder doesn't want to scale any more, the founder will be quickly replaced as CEO. If the company stops scaling because the market is saturated, then some very hard conversations will follow.