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by rhiltd 6551 days ago
I was studying marketing when the 'super premium pet food' segment was invented. The idea that dog and cat were prepared to paid $US 3 per 4oz can of food was amazing.

At the time the best steak or fish was about $7 /lb

This could be a multimillion dollar company.

1 comments

http://www.google.com/search?q=gourmet+dog+biscuits

About 350,000 results!

Not all ideas are bad, just because they didn't follow an MBA's market research. The guy that invented the super soaker came up with the idea while doing some plumbing in his bathroom. It took him years of determination to see it to success -- it's those years of determination that make the difference.