[bearjaws]

The only thing is, TikTok will be an amazing advertising platform for the up and coming Gen Z.

I do believe its an absurd price though, Facebook is around $288 per user vs $588 here. If a platform that is very good at making money from Millenials, Gen X and even Boomers (all of these generations are established in their careers, and have far more money than Gen Z) is $288 per user how is this ever going to pay off?

[oefrha]

I guess one thing to consider is that Facebook MAU is declining while TikTok is on the growth track.

Also, the 85m users of TikTok considered here are all U.S. users, who on average must be (potentially) more valuable than the average Facebook user.

[missedthecue]

Facebook MAU grew from 2.3B to 2.6B monthly active users between 2019 and 2020. What do you mean by 'declining'?

[oefrha]

I was thinking about https://www.theverge.com/2019/3/6/18253274/facebook-users-de...

[hanniabu]

Facebook has lost its muster. Instagram would probably be a better comparison now.