[Abishek_Muthian]

>Facebook and Google probably are out because of fear the sale will be disallowed because of their market dominance.

Facebook okay, Google is not even a player in social networking unless you are referring to YouTube, since it is a video platform.

But I feel, fear of competition laws is not the major delimiter in the whole Tik-Tok sale fiasco; This is state initiated after all.

[tiborsaas]

YouTube is huge social network but nobody refers to like it, but it has all of its characteristics.

[seven4]

hmm you're right. I wonder why that is...maybe the percentage skew of content creators to consumers..I'm sure there's more to it too

[oefrha]

Player or not I hope YouTube take a page from TikTok. Their recommendation algorithm is abysmal (my opinion of course, and the opinion of many people I've talked to; anecdata, but given that I've never heard anyone saying they're hooked on YouTube recommendations, while I've heard tons of people hooked on TikTok's, I'd say there's at least some truth in this claim) and hasn't seemed to improve at all for the past, I don't know, five years? And they seem to only care about pushing their subscription increasingly more aggressively, while shoving more mid-roll ads into non-subscribers' streams (these days there are sometimes ten ad breaks in a twenty-minute video, think about it). Sad really.

[Abishek_Muthian]

From business perspective, yes. It's not like YouTube doesn't know how to do it, it started as a creator focussed platform where people did silly things with their camcorder.

But from a consumer perspective, Please no. We don't need brain numbing, limited attention content flooding the YouTube, it's not like there are no such content already. Artificially prolonged > 10mins content for Ads are the ones featured by YT algorithm, but there are certain gems who make videos purely for telling the world about what they are making in <5 mins videos.

[michaelmior]

I think part of what makes TikTok recommendations addictive is that since the content is so short, it's harder to get fatigued by bad recommendations. If I get recommended just a couple bad YouTube videos that are several minutes long even if I abandon partway through, it's easier to give up.

[simion314]

YT recommendations are just dumb, I was listening a music video and it always recommended me some song I disliked, so I hit dislike on the video but YT ignored it. I have no idea why the AI would recommend that video, it was not same genre of music maybe the visuals were similar so maybe their algorithm is biased for visuals and not for genre/content.

[saltminer]

>while shoving more mid-roll ads into non-subscribers' streams (these days there are sometimes ten ad breaks in a twenty-minute video, think about it)

Except that's not Google's doing. YouTube does have an auto-placement option for mid-roll ads, but if you see more than 5 ad breaks, that's usually the uploader's own manual placement. In fact, if the ad placement seems natural, that's probably the uploader's own doing as well, as the auto-placement function is very inconsistent in recognizing good spots to insert ads.