[seven4]

“At a market cap of $755 billion (at point of writing) Facebook’s per user value is around $288. If Facebook is some leading indicator for the pinnacle of per user value for social media, then at $50 billion for the roughly 85 million American users, TikTok’s per user value would be $588.”

I think facebook would pay a hefty premium even above that; handing Microsoft a buzzing social media platform on a silver platter - with the weight of Microsoft's resources behind it. Surely Zuckerberg's nightmare manifest...and he has no real chance of trying to outbid - what with all the anti-trust press.

[rtx]

I would have preferred if Facebook bought TikTok. It would have been easier to run ads.

[robjan]

Microsoft are one of Facebook's investors, although a relatively small one.

[seven4]

Yeah, i guess full ownership gives them all the upside/control/ability to integrate with their other projects/ambitions.