[trevett]

I've met startup founders who pay for this data to help in writing their go-to-market strategy for series A.

I really wonder how much friction there is in using a market research firm and if that's a big deterrent to a lot of potential customers.

[whalesalad]

These firms have to guard their data. It’s all they have. So yeah they put up big walls and add lots of hurdles (calls, agreements, phases, etc) to increase the perceived value of what they are selling you.

If this data was more accessible, it would definitely be a game changer.

Finding it and presenting it and making it explorable is the really hard part.