| This was the sales pitch for iTunes and the iTunes store: "We approached it as 'Hey, we all love music.' Talk to the senior guys in the record companies and they all love music, too. … We love music, and there's a problem. And it's not just their problem. Stealing things is everybody's problem. We own a lot of intellectual property, and we don't like when people steal it. So people are stealing stuff and we're optimists. We believe that 80 percent of the people stealing stuff don't want to be; there’s just no legal alternative. So we said, Let's create a legal alternative to this. Everybody wins. Music companies win. The artists win. Apple wins. And the user wins because he gets a better service and doesn't have to be a thief." https://www.esquire.com/news-politics/a11177/steve-jobs-esqu... Another point of reference: because they had no legal ground to stand on, HBO targeted Canadian torrenters of Game of Thrones with an e-mail saying, among other things, "It's never been easier to [watch Game of Thrones legally]!" This was true, it had never been easier. It had also never been harder. For the entire time that Game of Thrones was being aired, the only legal way for Canadians to watch it was to pay about a hundred dollars per month for cable and the cable packages that would give them HBO. You could buy it on iTunes, but only as a season, after the season was over. So yeah, I kept torrenting it, everyone I know kept torrenting it, and everyone hated (or laughed at, or both) HBO the whole time. |
Here in the UK, Sky offer a cheap 'over-the-top' streaming alternative to their satellite offerings, [0] so you could watch Game of Thrones for £8/month, provided you didn't mind the inferior video quality.
[0] https://en.wikipedia.org/wiki/Now_TV_(Sky)