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by ss3000 2142 days ago
I'm bullish on the concept and business model from an investment standpoint, I think they are likely going to become very successful, but as a consumer I can't say I'm looking forward to delivery platforms being flooded with these "cloud kitchens".

It seems to be designed to enable mediocre restaurants to "pivot" at a moment's notice and rebrand themselves after building up a well-deserved crappy reputation, ready to start anew and fool more unsuspecting consumers. On the other side of the coin, well-loved restaurants could disappear at a moments notice because the owner/chef got tired of making the same type of cuisine and want to experiment with something new or more lucrative/trendy.

I think the agility this model offers restaurants is both a blessing and a curse in this sense, as with traditional restaurants the physical presence involved makes the brand more enduring, for better or worse.

2 comments

> n the other side of the coin, well-loved restaurants could disappear at a moments notice because the owner/chef got tired of making the same type of cuisine and want to experiment with something new or more lucrative/trendy.

If you watch the restaurants that are successful, you will notice it does not happen. It may spell "the owner/chef got tired of making the same type of cuisine" but it reads "the owner/chef was not making enough money"

>> well-loved restaurants could disappear at a moments notice because the owner/chef got tired of making the same type of cuisine and want to experiment with something new

So let's say you're such an owner. Just sell your business, and start something new.

But this could make things really interesting: What if you could order any meal you read about on the web, from anywhere ?

It's not possible for every dish, for the lack of local ingredients. But maybe it's possible for many dishes ?

A robotic ingredient picker could be really useful in that context. Make a large kitchen with a ton of ingredients. When an order comes up, a robot picker automatically brings the sauce ingredients to the saucier, the sautee ingredients to the sautee station, etc...