[triviatise]

Hi jtnt, looks like we are the only ones on this thread :)

I like the idea and it feels exciting. A group of people I play hockey with recently did a weight loss challenge together which I think is a great idea.

I like the comparison to the biggest loser as that really helped me to visualize what it was. I think I would have liked to have that first. Im not an expert by any means, but it seems like you could distill the elevator pitch to:

Fit feud is the 'biggest loser' for companies. It is a web based system to encourage weight loss competition amongst their employees.

All the phrases like "easily setup", "easy to implement" "low-cost" are phrases that dilute the message. If you get past the first sentence, I would follow it with "the way it works is...",

The target market is extraneous. I think it is important for you to understand it, and be ready to answer questions about it, but isnt one of the top items.