[dazc]

Or, they could include it in with the standard subscription which would yield a high number of new subscribers?

Just seems like such a high price point makes piracy justifiable?

[inamesh]

I think they are testing the limits here. There is certainly a point beyond which the "willingness to pay" disappears and the movie becomes financially non-viable.

They could perhaps accept pre-orders to judge this and then introduce special deals, tie-ins, etc. to sweeten the deal if needed.