[michalbugno]

It's definitely possible organically, but if I can increase the chances of this happening, why not do it?

"Not focusing on promoting" is not an option if you start a product and nobody knows it even exists. You gotta take some actions to reach out to potential customers.

Obviously artificially doing it isn't the way, I guess we misjudged what "artificially" means for PH - that's the point of the blog post as well.