[Nasrudith]

That sounds like why old broadcast media is so frothing mad at the new - they have to try to please large bodies with lowest common denominator models to try to get the "average" to max yield.

New media can engage in discovery and targetting to a homunculus generated from the individual based upon their models and what they think about them. The model may be a twisted imaginary construct but it is a better fit than the also imaginary "average" human used to target. Now the old media did have their own demographics ranges but they dealt with it backwards and more proxies - asking are people 20-40 interested in foo instead of "is individual person X probably interested in foo?".