[kart23]

I think influences, celebrities and other people that teens look up to have a massive effect on these platforms. Look at clothes, streetwear brands that celebrities wear instantly become popular and sell out. The purpose of social media is to interact with your friends but also see celebrities and their pages. Even if a platform is better or cooler than another, nobodys going to switch because none of your friends are on it and there's no point. But if your favorite artist and a couple of popular youtubers get on, you might make an account to see their content. And then you see that some of your friends have it, and start using it more. After a while, maybe people stopped posting on the old social media app and you delete it because the people you follow aren't active on it anymore.