[wriggler]

Hi Imran,

I think you're right that the value prop isn't made explicit enough at the moment - I could use adding some kind of introductory text to make it clear what the site is about, question is where to put it.

To me, the value proposition is that 1. it shows you the absolute cheapest dates to go somewhere if you have the flexibility and 2. that it shows great deals to places you might never have thought of otherwise - all much easier to spot because the results are mapped.

Good suggestion re. target audience. Assuming you're talking about changes to the site itself (rather than its advertising) I'd be interested to hear what changes or additions you would make to go about that, i.e. to specifically target the 20-30 singles demographic.