[basch]

It's also much harder to tell why somebody liked a 2h movie, vs a 15 second clip. The 15 second clip only has so many properties, where as there's millions of reasons I might like one movie but not a similar one. Also, as far as Netflix, id rather see more diversity, and not see the same movie made over and over again. I would wager TikTok viewers are more willing to watch repetitive things play out.

[beaunative]

This is not as difficult to understand as it might sound, Netflix can only run recommendation based on the series its audience has watched, and you can only watch so many series in a week. Whereas for 15 seconds clips, the engine get feed hundred if not thousands times more data it would on netflix data. so