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by filleduchaos 2148 days ago
The difference which actually changes quite a lot is that the maximum video length is much longer (six seconds vs a full minute). This lets people put more effort/content into their videos, allowing for more expressiveness than just memes. At the same time, a minute is short enough that it discourages the sort of rambling you might see on a freeform platform like YouTube. The outcome is a surprising amount of focused, creatively edited videos on a wide range of interests (I'm currently pretty deep in both crochet and recipe TikTok).

In my opinion the longer length also allowed audio-based trends (which Vine did introduce a year or so before its demise) to really take off. For all that older people mock TikTok dances, there's something to be said for users actively participating in creative trends instead of simply passively consuming them (and there are much, much worse things a teen could be doing on/for the internet than practicing half a minute of choreography).

There is an account I follow that's run by a man who's trying to beat a soda addiction. He's posted a video announcing that he hasn't drunk any fizzy drinks every day for the past fifty-eight days, and he seems to have inspired a lot of people to grab a water instead of a soda at least once. I wish more of my social media experience was like that.

2 comments

I think the real difference compared to Vine is the amount of money that Bytedance sunk into advertising TikTok in past 2 years. All of the sorting hat stuff is nothing new. Without the follow graph, it doesn't endure.
Yes, I agree, the form of the content on the platform and the community that form of content drives obviously does not matter at all.
> I'm currently pretty deep in both crochet and recipe TikTok

Anyone know if it is possible on TikTok to temporarily check out different genres, but not have them become a part of your profile? Basically an incognito mode I guess?

You can watch videos on Tiktok without an account. You can't search (on the web, at least - I've never installed the app) but simply visiting e.g. tiktok.com/tag/crochet will let you go through and watch content without limits. I used it for months that way.