[someperson]

People are talking about Microsoft paying more than $30 billion for TikTok's operations in just four countries. Vine was losing Twitter 10 million dollars a month at a time when Twitter was desperate for cash.

Microsoft (or Google, or Facebook, or any similar cash rich company) could have bought Vine for tens of millions.

The product and algorithm could have been tweaked to be more compelling. Even if the new owner wasn't able to do that, using an existing established platform/audience then cloning the features of upcoming competitors is very powerful.

[thebean11]

Easy to say in hindsight. At the time it wasn't so obvious that the problem with vine was algorithmic. They wouldn't have known which direction to tweak in; I don't even think Vine had much of an algorithm. It was mostly news feed no?