[bfuclusion]

I tried writing this three times, and I'm probably going to screw it up anyways but here's my take on business models and "tech": If the entirety of your approach is an existing model but "on the internet" and you don't spend any effort on what "on the internet" really means, then you might be in "tech". However if you take the time to carefully apply yourself to how the new environment changes your business model and your relationship with customers, and exercise sound technical and product focused expertise in so doing, then you're in tech. Efficiency, expanded markets, better experience, ease of use, etc are real tangible benefits, even if the whole product is just a shell around a 1970s COBOL database.