Any commentary on the relative price ranges of each category? Do you think there’s further segmentation based on the size of the company, or the employee level within the company (i.e. engineer vs c-suite)?
As an example, the product in the linked article is designed to be customer facing, and at the very least, linked to from within an app or site. The person who decides to take that direction is some sort of product owner.
If a person has the authority to decide to incorporate that sort of product (accept & expose feature requests) into their app but doesn't have the authority to sign off on a few hundred dollars a month, then something very unusual is going on.
On the flip side if you're selling something to an individual engineer then the price point is a lot lower. A developer might have autonomy to pick their tools, but they typically won't have the authority to sign off on a large expense.
As an example, the product in the linked article is designed to be customer facing, and at the very least, linked to from within an app or site. The person who decides to take that direction is some sort of product owner.
If a person has the authority to decide to incorporate that sort of product (accept & expose feature requests) into their app but doesn't have the authority to sign off on a few hundred dollars a month, then something very unusual is going on.
On the flip side if you're selling something to an individual engineer then the price point is a lot lower. A developer might have autonomy to pick their tools, but they typically won't have the authority to sign off on a large expense.