[peteretep]

My issue with it is the same as with anyone trying to reverse engineer Steve Jobs' work -- you probably can't cargo-cult greatness. Take: "everyone told him it was a distraction, he ignored them" and "set unrealistic expectations". These are terrible pieces of advice in the general case, and what's more, I can't imagine that they're advice that Bezos himself follows very regularly. However, in these specific cases, he was right, and he won big.

[pas]

he might even have been "right", just won. so many "successful" products/services won despite the complete clownness of their founders.

sure, probably there are some small degree of correlation (and maybe even some kind of causal influence) between being a hard to work with hard worker (eg being a stubborn visionary who can kind of execute their vision), but that's probably due to how the world is currently set up, those are not universal rules of success. they worked in those scenarios, but might be completely maladaptive in others. (Eg Theranos trying to fake it till making it was a big no-no, but Uber sort of hit gold with it in the US.)