[reaperducer]

If you mean Coca Cola, you're wrong.

[ascar]

If anything he would mean Pepsi, which is twice as big as Coca Cola (based on revenue). However, that you immediately think about Coca-Cola speaks for their superior branding.

[learc83]

Is that based on soft drink revenues or because Pepsi owns dozens of other non soft drink companies?

[hackstack]

Can you support this with a counter example? This statement by itself is a bit of a tease!

[oblio]

If he's basing his comment on the source, he probably means that Apple has a higher market cap.

[tmathmeyer]

why? coke is easily the most recognized brand on the planet.