I heard people say this about Facebook for years, that it was just the next Myspace and it would be gone in a year. Platforms are temporary until they're not.
The thing is, people really mistake the Wild West days of a market with the mature days. People were saying the same thing about Windows, for example, back in the 1990s. Stuff like:
"Back in the day we had Commodore and Amiga and many other platforms that slowly died, Windows will go their way. Unix will outlast it and kill it off."
30 years later and you could base a Fortune 500 company off of Windows, alone.
Same story with Facebook. People are comparing things to the pre-Facebook days without realizing that social media is a lot more mature now. They're presenting Snapchat as a failure when it's still growing (in users and revenue), Orkut as an example of a rise and fall when it was only popular in Brazil, while Tik Tok is global.
Tik Tok seems to have carved a niche in a pretty mature market. That's hard to do.
So is Facebook temporary and TikTok is going to take over or is Facebook here to stay and TikTok is temporary? This seems like a zero-sum game for the most part.
"Back in the day we had Commodore and Amiga and many other platforms that slowly died, Windows will go their way. Unix will outlast it and kill it off."
30 years later and you could base a Fortune 500 company off of Windows, alone.
Same story with Facebook. People are comparing things to the pre-Facebook days without realizing that social media is a lot more mature now. They're presenting Snapchat as a failure when it's still growing (in users and revenue), Orkut as an example of a rise and fall when it was only popular in Brazil, while Tik Tok is global.
Tik Tok seems to have carved a niche in a pretty mature market. That's hard to do.