Couldn’t you have said the same about Snapchat a few years ago? Not that it’s about to shut down, but it’s definitely not the white hot app it was hyped to be.
Snapchat is a very different use-case. Snapchat was built on being a sort of anti-social-media. It's all about ephemeral content, and not making it easy for content to be shared widely. TikTok has a lot more going for it in terms of intrinsic properties built around bringing more users into the platform. Snapchat is about having a more low-pressure online presence, TikTok is a "look at me" platform.
TikTok is a lot more analogous to Instagram: where Instagram used filters to allow normal people to create much more appealing photos, TikTok's music licensing allows average users to create videos with a much stronger emotional appeal than they can get on other platforms.
I've tried Snapchat, never felt the same thing I'm getting with TikTok. TikTok is not being hyped to me, I genuinely get a good laugh out of it everytime I open it. Never had that with Snap or really any other social network. This is huge.
I am very torn on this. On one hand, these types of apps do come and go quickly. On the other, everyone I've met that spends time on TikTok thoroughly enjoys the content far more than they ever have on any other app...it's almost a bit bizarre. My fiancee will be in tears laughing for hours some nights and it's unlike anything I've ever seen. My family never shared vines or youtube videos but now our group chat is completely full of TikTok links. I think people are underestimating how much people seriously love TikTok of all ages, races, classes etc.
That’s your personal experience. But I can guarantee that if you rewind a few years you’d be able to find many people who would say that Snapchat gave them the kind of experience Instagram never did, or whatever. Snapchat was huge. TikTok is huge. But there’s no guarantee of permenance.
Snap never got to the level of TikTok and it was always really niche but mostly, it required IRL friends to send awkward Snaps too. TikTok doesn't have this limitation and is the lowest friction to entertainment social media ever. Of course, nothing is forever, even Facebook, but as far a these things go, TikTok was in for the long shot.
People don't realize how addicted a lot of people are to Tik Tok. It's scary in terms of thinking how much time is 'wasted', but in terms of a product, it can reach the popularity of Youtube.
TikTok is a lot more analogous to Instagram: where Instagram used filters to allow normal people to create much more appealing photos, TikTok's music licensing allows average users to create videos with a much stronger emotional appeal than they can get on other platforms.