[iforgotpassword]

That's what I broadly covered by bad marketing and "thinking you already own the market". Apple could pull it off to be dicks to app developers because they were first to market. You simply had no choice. Google understood they need to catch up to IOS at any cost, so made it as easy as possible for anyone to start mucking around with app development. Sideloading required one change in the settings menu and you could shove as many random apks to your device as possible. For WP you needed to sign up for an account to even just launch the IDE. The included emulator didn't work on Windows Home editions, so you elegantly pissed off the curious teen on their budget PC. Sideloading was pretty much only possible in this dev setup with iirc one app at a time. Microsoft was third to the party and seriously came up with this kind of bullshit. And they wonder why they failed.