Social connection through memes. Image memes you have original pic that is passed around, then a million variations. Tiktok is the same, orig very short video then a million variations
There's also not nearly as much censorship, meaning you can have music clips and own remixes unlike youtube where 'this audio was deleted by content owner'. Snapchat only recently let you used 'licensed audio' https://variety.com/2020/digital/news/snapchat-add-songs-mus...
There's also not nearly as much censorship, meaning you can have music clips and own remixes unlike youtube where 'this audio was deleted by content owner'. Snapchat only recently let you used 'licensed audio' https://variety.com/2020/digital/news/snapchat-add-songs-mus...