[MaxBarraclough]

I'm not thinking of myself here, I very rarely print anything. Roughly once a year. I don't even own a printer myself, I'm generally able to use someone else's, or if it really comes to it, I'm happy to pay a professional printing service a few pounds.

My assumption is that people who print a few pages a week would rather spend more upfront, and less on ink. It's not a technical question, it's a matter of someone making a standard inkjet printer and charging more for it while charging less for ink, and removing restrictions against third-party ink.

> Selling on low price -> volume alone - assuming a newcomer could even make that happen - won't do it.

Why not? Why wouldn't people buy this if it existed? Why wouldn't a newcomer to the market go this route?

> they're far more likely to do the opposite. And in fact have been doing the opposite for decades now.

This seems to be true, but I don't understand why. Doesn't it just take one of the printer companies to break away from the pack?

Perhaps I'm overestimating how willing people would be to spend upfront to minimise their long-term ink costs.