[jmkerr]

In my experience professionalising content creation (on youtube) hardly helps quality.

Usually they end up filming their cooking lessons hanging the latest Canon from a drone in their Dubai studio kitchen with nothing substantial left to say. Maybe people will stick around because they are still able to afford to outspend other creators on exotic ingredients and they're just looking for a familiar face to entertain them. I'm not familiar with cooking channels, but you'll see a lot of 'professional' music teachers on youtube eventually making an 'A=432 Hz' video. It's downright tragic how the urge to publish takes a hold of them.

They also usually will become clowns. Since people will stick around for the entertainment rather than educational value, I've seen a lot of professional content creators trying way too hard to be casual and approachable, incorporating idiosyncrasies and bloopers on purpose, then making fun of them. Eventually their video thumbnails will be them actually making funny faces.

It doesn't always have to be like that, and I'm not judging you for enjoying their content, just be aware that in the age of youtube you're soon dealing with basically corporations who couldn't care what they're selling, as long as they can keep selling it.

[com2kid]

This is complete bull.

Chinese Cooking Demystified https://www.youtube.com/channel/UC54SLBnD5k5U3Q6N__UjbAw

Tasting History https://www.youtube.com/channel/UCsaGKqPZnGp_7N80hcHySGQ

Ethan Chlebowski https://www.youtube.com/channel/UCDq5v10l4wkV5-ZBIJJFbzQ

Townsends https://www.youtube.com/channel/UCxr2d4As312LulcajAkKJYw

All high quality cooking channels that have exploded in popularity due to the sheer quality, and educational value, of their content.