[ganfortran]

This ain't mind-blowing by any means IMO.

If the said company has unknown track record, then doing business with them is risky.

What if the company goes out of business in near future? Or get acquired (actually I think A lot of infra companies's end goal is to get acquired)? What if they raise the price out of sudden? How extensible/customizable their solution is?

The trust is the key here. If I am in the position to buy software from somewhere and cost isn't the primary concern, the money would goes to a known/stable figure in the industry.