[cj]

One thing to note is stock price dramatically impacts the price of options.

For example 1 option contract for Amazon (over $3k share price) can easily be $4,000. In comparison, you can buy 1 option for Apple ($400) contract for $200. After the stock split, option contracts will be 1/4 the current price.

Lower stock prices make the options market much more accessible to people investing less money (for better or worse).

[runako]

Even more relevant for absolute dollar terms: standard options contracts are for 100 shares. So a single contract of AMZN can require $300k in cash to cover, depending on the brokerage.