[snowwrestler]

Maybe a tangent here, but I don't think it's accurate to think about Apple stuff as luxury goods.

For example, I don't think the volume they do in phones aligns with the typical notion of a luxury brand. The best-selling single smartphone model on the market is the iPhone. In analogy with the car market: BMW, Mercedes, Lexus do not have a best-selling model among them.

The iPhone is more like the Ford F-150, in terms of how it fits into the broader marketplace, than it is like a luxury car. The F-150 is not inexpensive! But it's not a luxury vehicle either.

Why am I bothering with this argument... because I think it leads to confusion about Apple's business, like the comment above. Apple does well because they sell products people want, on the high end of the range, but well within what a lot of people can afford.

[mdoms]

A Ford F-150 is absolutely a luxury vehicle. And I don't see any way you can look at an Apple iPhone as anything other than a luxury purchase, regardless of the market share.

[tly_alex]

"The F-150 carries a base price of $28,495, which is below average for a full-size pickup truck." This is just a quick search from Google. I think ppl might have different opinion of the word "luxury". But generally I would personally not categorize things that's widely sold like F-150 or iPhone as luxury.

[stiglitz]

I’d gauge luxury on necessity, not commonness.

[corin_]

It's a bit of both, and subjective, imo.

As an example, pretty much every item of food is "luxury" if based on necessity alone. From bread to the cheapest vegetable in your location - except for items that might be the only locally available/affordable way of getting certain essential nutrients, you don't need that specific food for a healthy life.

But... if that food can only be grown on the other side of the world, and therefore is in short supply and/or very expensive relative to local wealth: suddenly maybe that vegetable, type of meat, or whatever is considered a luxury without becoming more of a dietary necessity.

Would the cheapest, most common Casio watch available be a luxury because I don't need to have the time on my wrist?

As to the subjective/contextual side: I don't know anything about pickups, but I consider my car a luxury to me, and yes that's more to do with necessity than cost - it's not a fancy car, I could afford a much more expensive one, but I very much don't need it. I've never used it in relation to work, I get my groceries delivered, etc. (But while I'd call it a luxury for my life, if asked what kind of car I have I'd never call it a "luxury car".)

[birdyrooster]

When you say iPhone, just consider you are speaking about a product which starts at $399.

[alwillis]

Xfinity Mobile as an example:

$200 off the list price of the $399 iPhone SE. $8.33/month, with 0% APR for 24 months.

It has similar specs of a $1000 iPhone from a few years ago and is faster than any Android device you could buy for the same price.

Most carriers have the same deal.