Hacker News new | ask | show | jobs
by danhak 2157 days ago
Regarding Facebook ads: We are in the throes of a general election cycle, I'm curious how much of the slack that has been picking up. Anecdotally I am seeing tons of political ads across the internet.

I am also curious if increased internet usage in general is compensating for lower PPC as people are stuck at home.
2 comments
dhosek 2157 days ago
How has Twitter's ad revenue gone? They made the policy to eschew political advertising, so they could serve as a (somewhat imperfect) control group. On the other hand, they also haven't had a high-profile advertiser pull-out like Facebook did either.
link
Redoubts 2157 days ago
In Q2, as the COVID-19 pandemic had companies cutting ad spending across the board, Twitter's revenue fell short of analysts' expectations, falling 19% YOY, and earnings also failed to meet expectations. The one bright spot was that its number of average monetizable daily active users was 186 million, higher than expected. Twitter's stock is up 5.8% at time of writing.

https://www.investopedia.com/twitter-earnings-4706523

link
dhosek 2157 days ago
On the ubiquitous political ads, I had to fax something to my doctor last month. I didn't want to subscribe to something to send a single fax and all the fax services that I might have used were unavailable thanks to the lockdown. I found a service that offered free faxing with an ad on the cover sheet. I didn't think twice about it and sent the ad. The confirmation page also had an ad on it. For Trump/Pence. Now I'm terrified that the same ad was on the fax and I'm going to need to get a new doctor.
link