Hacker News new | ask | show | jobs
by chongli 2148 days ago
I'm pretty sure HP is completely aware of what you're doing and it's not a scheme at all. Professionals using large format inkjet printers are an important market for HP. As for the ink being "basically free", well, ink is pretty much free for HP to manufacture.

At the end of the day, the printers are expensive enough for HP to turn a profit on them. So it makes perfect sense to flip the razorblade model on its head and earn large margins on the printers while selling the ink at barely above cost. Professionals wouldn't have it any other way, as their margins simply would not sustain the exorbitant prices of consumer off-the-shelf ink. If HP doesn't sell them "basically free" ink, they'll get it from somebody else.

1 comments

My large-format printer is a Canon. I have no idea whether HP's pro line is eligible for the program, but the HP printer I use with it is a bottom-end office AIO. They're explicitly targeting the consumer and SOHO markets in their promotional material for the program, so I'd be surprised if their pro stuff works with Instant Ink, instead of maybe with a similar program that's adjusted to work out better in the sort of context where a higher-end printer like that will see use.