[Udik]

I am making a general argument. Things that are somehow unexpected tend to get more attention that those which are granted.

The article says:

"While just 10% of the press releases Wetts found featured anti-climate action messaging..."

Which means that 90% of the press releases contain pro climate action statements. Seems only natural that people tend to be more curious towards information that is less expected. According to the numbers given (90% vs 10%, 7% vs 14%) about 80% of all the information the public is exposed to is pro climate action.