[buran77]

I simply went by the official definition [0].

> : a feigning to be what one is not or to believe what one does not : behavior that contradicts what one claims to believe or feel

> especially : the false assumption of an appearance of virtue or religion

Seems to me that this is exactly the point of what we're talking about here. It started from the "cognitive dissonance" which applies less effectively to a "hive mind" like a company than the above given definition for hypocrisy.

That feigning is exactly the difference between feigned and real values or behavior. And no matter which feigned/real pair you choose from this story (real values, claimed values, values and behavior towards themselves, or towards users, etc.) you will find evidence of hypocrisy.

[0] https://www.merriam-webster.com/dictionary/hypocrisy