You mean, why advertise what the price is? Or give it away too cheaply? I don't understand the idea of not advertising the price... is it basically to charge each customer a custom price?
> is it basically to charge each customer a custom price?
Yes. You just have a "contact sales" type of stuff on the website and promotional materials instead of an actual pricing page. Very common in high ticket B2B.
I don't understand the product or use case too well to suggest how to price it. But I understand that usage would vary widely between customers. Hence price should vary greatly too.
I don't know what's your situation and how well connected you are in this industry. But generally at this price point people won't just come on your site and buy it. There will be some back and forth either way. And you probably will have to do outreach. So going to have a lot of opportunities to discuss price.
At this point it sounds to me like your greatest priority should be to actually talk to some customers.
Yes. You just have a "contact sales" type of stuff on the website and promotional materials instead of an actual pricing page. Very common in high ticket B2B.
I don't understand the product or use case too well to suggest how to price it. But I understand that usage would vary widely between customers. Hence price should vary greatly too.
I don't know what's your situation and how well connected you are in this industry. But generally at this price point people won't just come on your site and buy it. There will be some back and forth either way. And you probably will have to do outreach. So going to have a lot of opportunities to discuss price.
At this point it sounds to me like your greatest priority should be to actually talk to some customers.