[rs23296008n1]

So to update and add to their old slogan: Think different... but we still keep our 30% cut

Tech in general has quite a few things about itself it needs to fix. Is it ethical for Apple to write the OS, run the store, sell its own wares AND compete with people it charges, eg 30%, to compete? Same question for other stores, eg Google? Both companies have analytics to determine which of the crop is successful and therefore needs to be harvested. Is this a level playing field? Do we expect such? Should we?

These aren't trivial or straightforward issues. It will be interesting to see over the next 20 years how this plays out. It would be better with a shorter time frame but... nothing involving legalities is usually fast.

[Spivak]

Charging 30% to competitors that it doesn’t charge to itself isn’t really a problem because of opportunity cost. If an Apple product takes revenue from a competitor that’s paying them 30% then they still have all the costs of running their competing service and make less money from their 30% cut. The margins have to be really good for such a thing to be worthwhile.