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by mountainb
2147 days ago
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They do, though. I have been on calls with Amazon reps to discuss how our ad campaigns have been performing, what can be done, and what additional sources of data from Amazon we can access through beta programs and the like. Individual Amazon agents of varying levels constantly check and reference the private data of individual sellers for all kinds of reasons (again, most of them justified and useful). In most such cases I have been very impressed on the search ad side of things. On the outside Amazon ad placement side of things (Amazon Media Group) they were basically crooks, but that is normal in display ad world, which is a crooked world full of frauds. They can absolutely access individual seller data and do so all the time for all kinds of (mostly mundane) reasons. The aggregated data is also actually more valuable than the individualized data in most situations. Amazon unlike Google has tended to open up more accurate sources of data to larger groups of sellers, in contrast with Google or FB which have tended to start off giving people lots and lots of free data and then paywalling more and more of it through the progressive crippling of the keyword tool and so on. Frankly Amazon is so bad at selling its own private label products that it should not concern anyone. They suck at it compared to any other major retailer that you can think of. I have seen Amazon private labels be discontinued and fail and have competed with Amazon products successfully in many different categories on Amazon. They are usually pretty lazy and un-inventive. When they succeed it is usually at the level of "acceptable competence, good price to performance ratio" as in many of the Amazon Basics computer hardware accessories. It is a major distraction from other serious issues like the endemic crime on the platform (counterfeiting etc.) which actually poses a serious danger to customers, to Amazon, to sellers, and to brands as well. |
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