[AndrewUnmuted]

eCommerce, though, only accounted for 16% of all 2019's US retail sales. [0]

So, Walmart ought to get rid of all these private brands [1] I take it?

[0] https://www.digitalcommerce360.com/article/e-commerce-sales-...

[1] https://en.wikipedia.org/wiki/List_of_Walmart_brands

[aahhahahaaa]

Right not a bad point, but I was making the comparison to demonstrate Amazon's scale within ecommerce... not to compare the volume of sales across all commerce.

I personally think the distinction matters, but maybe I'm wrong.

[AndrewUnmuted]

The other issue with your distinction is that all these brick-and-motor retailers also have online eCommerce services where shopping carts, logging data, and third party vendors are involved in improving the experience - and let me tell you, those guys are using the data. Probably not nearly as well as Amazon uses theirs, but they're still trying as best they can.