[eganist]

Facebook keeps putting this bizarre emphasis on stamping their brand on everything they come up with to keep their brandname relevant.

Sounds more like Facebook should restructure as a holding company and keep creating independent concepts to see what succeeds, but keeping the Facebook name is likely an ego-driven decision.

[hibern8]

When they sponsored ‘The Last Dance’ on ESPN, they referred to themselves as The Facebook Company. I thought that was interesting.