| Professional photographer here who does portraits and product. I’d say not “dead,” just very different. We’ve taken a hit, yes, but mostly amongst the problematic clients who say things like “you shot this in 2 hours, why do I need to pay a whole day rate?” They go and shoot their stuff with a phone, it looks like garbage but in some way they can’t quite articulate but it’s good enough, and we’re happy to not have to deal with them any longer. There is another segment, that of the client who bought a consumer crop-sensor DSLR and a white box off of Amazon and told us “hey sorry but anyone can do this now.” Or they picked up a cheap strobe kit and a lens that the blogs said had “creamy bokeh” and they can’t figure out what they’re doing wrong. Generally we see them slink back in a month or so later and quietly hire us back. This is very common. Is the future scary? Yes. Am I sure I’ll be able to work as studio photographer forever? Nope. But as with anything, doing one’s homework and having a commitment to quality while paying attention to what’s happening in the photo world can keep you successful for the time being. The points addressed in the article are good ones and I try to stay up on all of it, but there are plenty of companies who still pay good money for photography don’t have access to the level of digital rendering that he’s talking about. They have a small product and a couple grand and they need a well-done photo in two days. And yes, you can bang out something with a phone and an app or two, but it’s not “there” yet. Is it a privilege to hire a professional photographer for your headshot rather than something someone did on a phone? Of course. I’ve also shot plenty of headshots pro bono for aspiring folks who have a dream and work their asses off and can’t seem to get there, whether or not I was already set up for a paid shoot. My friends mostly do this as well. |
The company actually maintains a selection modern photo studios solely for use within the company. The clients still want that kind of quality. (There are a couple of glimpses of their large studios in the slides on the homepage https://www.stjoseph.com/)
Of course, I can't speak for the entire industry—but it's not dead yet! At least in the less sexy areas like product shoots for grocery stores, or car promos.